Management Overview Diane Hagglund

As the principal go-to-market strategist for all DH Marketing engagements, Diane Hagglund creates and oversees the messaging, market research, and go-to-market programs for all of her clients. Whether Diane is working with your internal groups, managing a virtual team from her network of experienced consultants, or providing interim marketing leadership with a combination of both internal and external resources, she will guide your project through successful completion.

Diane gained extensive marketing experience from her eight-year tenure at Mercury Interactive (now HP) in various product management and go-to-market leadership roles, specializing in launching new product lines. Drawing from her responsibility for such industry-leading products as LoadRunner and SiteScope and global campaign ownership for the testing, application management, and IT governance product lines, Diane offers tremendous expertise with IT applications and infrastructure and their related go-to-market strategies.

Before joining Mercury Interactive, Diane started her career in technical support at Waterloo Maple. She also was the product manager for the leading symbolic mathematic software, Maple V.

Diane has a Bachelor of Science (Honours) in Pure Mathematics from the University of Manitoba.