Our Expertise
DH Marketing specializes in practical go-to-market strategies that enable your organization to achieve its desired business results. Whether you are launching a new product or company, needing an extension to your internal team, or are looking for interim marketing leadership, we get you headed down the right path. Our team provides effective marketing expertise—from strategic planning and message development to research to successful execution of your go-to-market programs.
Our Core Go-To Market Strategies
DH Marketing focuses solely on:
- Messaging —We work with your company's internal stakeholders to take existing experiences and develop clear, simple, and practical marketing messages that can be used consistently in all outbound communications.
- Market Research —Using modern techniques, we deliver focus groups, in-depth interviews, advisory boards, and Web surveys to validate and optimize messages, markets, and go-to-market vehicles.
- Go-to-Market Programs —DH Marketing builds and executes actionable plans that combine marketing best practices, clear messages, and a deep understanding of target markets to drive business results.
When to Call DH Marketing?
- You need an experienced marketing leader to step in when it is too early to hire a full-time VP of Marketing, you are having difficulty finding the right person but can't wait to get started, or your marketing executive leaves unexpectedly.
- You must validate a new message, product, or initiative and require independent thinking and solid methodologies to ensure you get it right.
- You need a fast start for a new company, product, or solution, but don't have the in-house expertise or time to develop your team's skills.
- You require a virtual team to drive a new business initiative, while your current staff focuses on other programs.